The Green Room Community Theatre is seeking a full-time Marketing & Communications Manager. The Green Room is a thriving organization based in the beautiful state-of-the-art Old Post Office Playhouse located in historic downtown Newton, North Carolina.
The Marketing & Communications Manager will oversee the marketing and public relations advertising activities of The Green Room Community Theatre including an annual marketing plan and all promotional and engagement strategies. Most importantly, he/she will focus on developing new audiences while also strengthening relationships and communications with current audiences. The candidate should have creative energy, passion, strategic planning skills, and self-motivation. In order to accomplish these goals, proficiency in written, verbal, organizational, and computer skills is required. Figuratively speaking, the Marketing & Communications Manager should be the eyes, ears, and voice of the theatre.
Duties and responsibilities:
Communications
- Write and distribute press releases to inform the community about upcoming events and audition opportunities
- Promptly respond to all questions and comments submitted to the organization via Facebook, Instagram, and Google
- Maintain media contact list and explore opportunities to broaden outreach
- Serve as the theatre’s primary point of contact for the media
- Mail or e-mail a post-show survey to patrons who attend each show
Customer Relationship Management (CRM)
- Analyze customer behavior via Google Analytics, open/click rates and more, in order to build targeted campaigns
- Develop and implement creative, targeted, and sales-driven multichannel marketing campaigns
- Maintain the theatre’s email database and distribute promotional emails (Constant Contact)
- Produce monthly campaign effectiveness reports, metrics, and analyses
Design & Content Creation
- Creatively spotlight and promote each season, as well as individual shows, events, and education programs, to increase awareness and patronage
- Create photos, videos, and graphics for use on social media, website, and email marketing
- Craft copy in a clear, concise manner for website, social media, emails, show programs, and more
- Design and submit digital images and content for each show to regional websites
- Create QR codes for events
Website Management
- Maintain and update website (WordPress)
- Create show page for each new season
- Update show/audition pages after each event ends
- Update and monitor the E-commerce component on the website to collect payments
- Highlight the season’s producers in social media posts, on our website, and in a digital program with a hyperlink for each sponsor
- Perform a quarterly review of website content to ensure quality standards and accuracy
Social Media Marketing
- Manage and enhance the theatre’s social media presence, including Facebook, Instagram, YouTube, Vimeo, Google My Business, Yelp, TripAdvisor, and TikTok
- Coordinate social media tactics with other businesses and organizations to creatively cross-promote events (Corner Table, HB&PA, library, etc.)
- Monitor industry use of digital media for benchmarking purposes
Outreach & Community Engagement
- Develop and maintain relationships with media partners and sponsors
- Promote the theatre’s brand and happenings by connecting with community organizations locally, regionally, and statewide
- Participate in community events to introduce and educate others to the theatre
Other
- Work collaboratively with Executive Director and Executive Assistant in answering phone calls to ensure customer service and build rapport with patrons
- Develop relationships with new and current donors to procure season sponsorships and funding
- “Manage the house” with staff for assigned weekend rotations (includes use of ticketing app and general house practices)
- Assist the Executive Director with the corporate campaign and other fundraising initiatives (e.g., annual gala)
- Participate in various educational webinars
- Research new and unique marketing opportunities
- Prepare marketing report for monthly board meeting
- Other duties as assigned
- This is a full time position. Flexible work hours are possible. Some evenings and weekends are required, based on show schedules
Requirements/ Qualifications:
- 2-3 years of experience in digital and print marketing, content marketing, and social media marketing is preferred
- Bachelor’s degree or equivalent in Marketing, Public Relations, Communications, or Advertising
- Proficiency with Microsoft Office products (e.g., Word, PowerPoint, Excel), WordPress, social media platforms, and video/photo editing software
- Effective time management skills and the ability to multitask
Additional preferred skills: AP Stylebook, Constant Contact, Adobe Suite, Canva, WooCommerce, Grant writing experience
Salary Range: $40,000-$50,000 annually dependent on qualifications and experience.
Application: Please prepare a cover letter which includes why you are excited to be a part of The Green Room team and why you believe you are the best candidate for this position. In your resume, along with background and experience, include computer and office skills and knowledge.
Please submit your cover letter and detailed resume to:
Haley Beech, Marketing Director, haley@thegreenroomtheatre.org
Applications will be accepted through June 15, 2024 unless position is filled
